Did you know that when creating advertisements for mobile devices, you need to ensure that it matches browser compatibility standards of multiple types, as opposed to the only one or two that you would consider for computer based content? If this interest you, then you will enjoy the rest of the mobile marketing advice that is provided below.
Personalize your messages. Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers. You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them.
Know your hours. You do not want to be messaging customers while they are sleeping or having dinner. Try to avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.
Try to set a budget and stick to it if you want to market effectively. Shooting past your budget can quickly cause your campaign to fall apart, if only because you may start to change how you handle things due to a fear of money. Work meticulously to stay within your budget for mobile marketing success.
Unless it is absolutely necessary, avoid large files such as photos in your mobile marketing message. When including a link in the message, make sure to use a URL shortener. These steps will help you keep your message short and concise, which greatly reduces loading time and helps to keep your customer interested.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Adhering to your principles will help you to keep on the straight and narrow.
Your mobile ad campaign must be cross-platform compatible, on every major device to maintain your customer base and their attention. If your ad only works on Android, then those are the only customers you will reach! If those with a Blackberry see a jumbled mess, your message is lost. Be sure to keep the compatibility, far reaching with every mobile ad.
Creating a customized ringtone and offering it to your customers is a great way to make mobile marketing fun and unique. If you have a personalized voice message you’ve just released for a promotion, they’ll know exactly who’s calling when that personalized tone rings aloud. There are all types of programs you can find to assist with this.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
It is important to remember that not all people use the same mobile platform. In a world where people use cellphones, tablets, laptops, and other mobile devices, it is absolutely necessary to make your advertisements span across multiple platforms. This way you will be able to reach more people.
Don’t forget to promote your mobile website! Get the word out via your normal site and your social media that your website has been optimized for mobile. This will help build awareness of the opportunity, position your brand as a forward thinker in terms of technology, and drive traffic to the new mobile page.
Use QR codes. These images allow people to interact with your campaign by scanning a code that will redirect them to your website. Make sure the QR code takes people to a place where they can find useful information or interesting discounts. If not, they might not scan another code from you.
The following tip is one of the most important tips for successful mobile marketing. Always use your messages to target the buying habits and needs of the recipients. When your recipients see the messages that are focused on their needs and habits, they will be more inclined to pay attention to and remember the messages when shopping.
Check out the competition. Find out what mobile messaging is like from their perspective. Compare the quality of your messages to theirs and find out if you need to make changes in your strategy. Chances are, they are probably watching what you are doing with your marketing efforts as well.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Existing customers are more likely to positively receive text messages and promotional updates. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook’s page, Google+ page, or Foursquare any resources that you can provide to your customers to give them more information about your business and who you are.
If you are using mobile marketing to inform customers of events and happenings, send them a reminder about the event. Make your reminders timely, a couple of hours before the event, not two or three days before it for best results. People have busy schedules and sending reminders too early does not work.
To summarize, you are obviously interested in learning all that you can regarding mobile marketing. Hopefully you found this article helpful. If so, use this great resource as a way to build up this marketing segment because not only do you care about your company, but you care about taking care of your customers.
