Learn some tips that can help you start creating your mobile marketing plan. You can figure out everything you need to not fall for legal traps and how to earn money and customers by choosing a good format that offers more to your customers. It’s not so scary once you know the basics.
You cannot have a network marketing business without a cell phone. Your downline and potential sign-ups need to feel you are available during regular business hours, and a cell phone will give you the flexibility of being able to go out and meet people without missing a single call. A smartphone will also allow you to pick up email on the go.
Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!
Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.
When performing mobile marketing it is important to provide real value to your customers. Mobile devices are an important part of lives today. If you send a text message, it needs to be relevant and meaningful for the recipient. Don’t send a college student a $5000 a plate dinner invitation, a $10 coupon will prove a lot more valuable.
Understand that mobile marketing is necessary for your business. You need to have a direct method of communication with your customers, and mobile marketing is an immediate way to do it. Setting up mobile marketing is also a great way to truly understand what your customers are interested in, and how to cater to that.
Mobile marketers should be mindful of the importance of aiding existing customers in sharing their subscriber status with their friends and acquaintances. Be sure to encourage customers to pass text offers onto others, and you will immediately have the power to expand your reach beyond the customer base you already had.
Know your audience. If you are planning to market to mobile phones, you should design your ad around them. Many phone have difficulty downloading large amounts of data. If it takes too long to download, many people will simply exit the program before it even reaches the point where they can see your message.
Not any web tracker will do when you’re trying to keep up with the results of your entire campaign. You need to make sure that you’re using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything.
The ads you run on mobile websites also need to be properly formatted, so this is something you definitely have to look into if you’re planning on running ads at all. Check out services like Apple’s iAd and MobClix to find various ways to run banner ads on mobile websites.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. Measure your marketing success, not by immediate returns, but by the long-term effectiveness of your campaign. This article should help you make the most out of your mobile marketing campaign.
QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
It is important to remember that not all people use the same mobile platform. In a world where people use cellphones, tablets, laptops, and other mobile devices, it is absolutely necessary to make your advertisements span across multiple platforms. This way you will be able to reach more people.
Shorten a lengthy or complicated URL, by using a QR image generation shortener. This will keep the code design basic, and it will be easy to scan. URL shorteners are simple to learn how to use and they will allow you to shorten any URL, in just a few, short steps.
Don’t forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.
When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.
Check out what your competition is doing. Look for their blog or website on your own smartphone and see what they are up to. Take a look at the social media that they are promoting and how they are engaging their customers. When you take a look at your competition, it will give you some ideas about what you need to do.
As you can see, creating a mobile marketing plan that works for you and your business isn’t as difficult as it may appear. It just requires doing research, doing heavy networking, and lots of patience. The work will pay off once you see how it can help promote your business.
